Conception X
Europe’s premier venture science programme for PhD founders: https://conceptionx.org
Business Problem
ConceptionX was a first-of-its-kind venture science programme helping PhD candidates commercialise their research. With its first contract secured at University College London, the team needed to build credibility with other leading academic institutions. However, their home-made branding was undermining their ambition — lacking the professional polish and consistency required to establish authority in the academic and venture capital ecosystems.
What We Did
We partnered with Founder & CEO Dr. Riam Kanso to refine and expand on the brand pillars she had developed internally with her team. From this foundation, we delivered a complete rebrand, including:
A new logo system incorporating key symbology aligned with ConceptionX’s missionA refreshed art direction and full imagery suiteA cohesive colour palette and typographic systemEvents collateral to bring the brand to life in physical settingsBranded merchandise to strengthen identity across touchpointsWayfinding and environmental branding for their office spacesImpact / Results
ConceptionX has scaled into Europe’s leading venture science programme, with partnerships across 40+ academic institutions7 cohorts completed, producing over 200 deep tech companiesFounder Dr. Riam Kanso recognised with the Freedom of the City of London for her outstanding contribution to British science and entrepreneurship
Why It Matters
The rebrand gave ConceptionX the credibility and visual identity it needed to engage with top-tier institutions and investors. By professionalising its presence, the programme unlocked the partnerships and recognition required to cement its role as the bridge between academia and venture creation.
Ready to build
your credibility?
Like ConceptionX, your venture needs a credible brand to unlock partnerships and secure investment. That journey starts with a single conversation.
Schedule a no-commitment, 30-minute chemistry call to discuss your specific challenges. This isn't a sales pitch—it's the first step in building the investor-ready brand you need to scale.
