TheBuildingBlocks
The venture studio building companies at the intersection of blockchain and AI: https://www.thebuildingblocks.com/
Business Problem
The Building Blocks needed to establish their brand in order to launch the company. To succeed, they had to telegraph credibility and trust to titans of industry while standing apart from the noise of the web3 ecosystem. The brand could not look like another tech startup or blockchain project — it needed the gravitas of a professional services firm or law practice where their potential partners already entrust their legacies. The goal was to create a brand identity so captains of industry at the top of their fields would feel confident, in safe hands, and compelled to partner.
What We Did
PROOFofBRAND created a complete brand from the ground up, including:
Brand strategy: foundational pillars, mission and vision statements, and tone of voice development
Visual identity: logotype and mark, colour system, and typography (including web-safe typefaces)
Collateral suite: presentation templates, investor decks, letterhead and invoice templates
Digital presence: social media templates for LinkedIn and supporting visual assets
All delivered through our AI-backbone project management system, freeing the team to focus on pure creative execution while maintaining speed and precision.
Impact / Results
Signed five partnerships with titans of industry
Launched a revolutionary music company with a Rock & Roll Hall of Fame artist
Launched a Hollywood-disrupting film company with Oscar and Golden Globe winners
Launched a fintech R&D company with a world-leading hedge fund manager
Partnered with a leading layer-1 blockchain to launch a world-first on-chain recovery protocol
Why It Matters
To win the trust of some of the world's most illustrious and decorated experts, The Building Blocks needed a brand identity that demonstrated the team's credibility, professionalism, and long-term commitment to changing the way things have always been done in major sectors such as finance, media, and entertainment. By looking more like a law firm or global consultancy than a blockchain company, they established immediate authority with elite partners. The result: industry-defining ventures launched alongside global icons, and a trusted position as Europe’s leading third web venture studio.
Testimonial
"After spending years at a world-leading law firm, I know how important making busy, ultra successful clients feel like they're in safe hands truly is. When we built the studio we knew we wanted it to look and feel trustworthy, so our target partners would feel good about finding our business card in their pocket. The team nailed it, and we haven't looked back, -- Alastair Moore, Founding Partner"
Ready to command
authority?
To win over industry leaders and high-value partners, your brand must signal professionalism and trust, just as it did for TheBuildingBlocks. That journey starts with a single conversation.
Schedule a no-commitment, 30-minute chemistry call to discuss your specific challenges. This isn't a sales pitch—it's the first step in building the investor-ready brand you need to scale.
